Data
IP Luxembourg has set up a data strategy around its digital media in order to offer its users and advertisers an enriched advertising and editorial experience.
By combining different tools such as Qualifio, Permutive and AdManager, we collect, analyse and segment data from IP Luxembourg’s digital network.
- Editorial experience
Personalized content is an important element in building user loyalty.
We want to offer content that interests our users through content-recommendation solutions.
- Advertising experience for users
We offer advertisements that are in line with our users’ interests and consumer habits. - Advertising experience for advertisers
We offer targeting solutions based on users’ behaviour, profile, affinities and intentions.
We also offer retargeting solutions for digital campaigns or for the advertiser’s own audience.